our priority

"We help you create a home interior that is both beautiful and functional, supporting the memories you want to make"

Our Story

Jen Haywood

‍Founder & Design Director

Jen is an accomplished professional in the field of interior design, holding a Master of Arts degree from Iowa State University and is a Certified Kitchen & Bath Designer®. With her educational background and research in environmental psychology, she has a deep understanding of how the design of a space can influence and enhance the well-being of its occupants.

With a previous career in software project management, she is a stickler for organization and timelines, ensuring her projects are done the right way. Building a home is a complex endeavor, filled with countless decisions and considerations. Jen guides her clients through the overall process with care and expertise.

Her work has been featured on Hello Iowa! with WHO13, DSM Magazine and the International Builders’ Show. She is an active member of the National Kitchen & Bath Association, National Association of Home Builders, and Professional Women in Building. She is a graduate of the Goldman Sachs 10,000 Small Businesses program.


Kayla Sass

Interior Designer

Kayla Sass is a dedicated and passionate interior designer, holding an Interior Design Associate Degree from DMACC. Her love for design and interior spaces has always been a driving force in her life. Kayla's ultimate goal is to create a sense of comfort and belonging for her clients, helping them achieve their dream look.

From a young age, Kayla cultivated her design skills by rearranging furniture and decor in her childhood home. Her keen eye for design was nurtured by her mother, who instilled in her the importance of expressing personal taste and making a space truly feel like home. With this foundation, Kayla has transformed her passion into a profession, now able to assist clients throughout the entire design process.

Kayla's determination lies in helping clients achieve their vision. She is thrilled to have the opportunity to work alongside and learn from Jen, as they collaborate to bring clients' dreams to life. With her expertise and commitment, Kayla strives to ensure that every client receives exactly what they are looking for, creating spaces that reflect their unique style and personality.

Happy Clients
Years Experience
Latte Macchiatos
What's in a name? Jen combined two design-related words “texture” and “luxurious” inspired by her days living in Wisconsin and frequenting a local cheese shop with an equally unique name, Fromagination.
featured in

What it's like working with an Interior Designer?

We have a proven seven step process to creating uniquely beautiful interior crafted homes that function to fit our client's daily activities. This process is what makes working with Texturious Designs different than working with other interior designers in the Des Moines metro area.

Our process makes designing a home an enjoyable experience where we listen to our clients' needs and develop a design that is unique to them and that fits their design aesthetic. We guide them on the latest home trends, providing product knowledge, and design expertise on the best layout and solutions for their home.

From new construction design and project management, kitchen refreshes, furniture selections, and styling, to complete whole home transformations, we use our unique process to communicate every step in the journey toward creating the perfect home for our clients.

Let's create the home of your dreams.

Jen Haywood, Owner of Texturious Designs

Initial Home Assessment

Every full-service project begins with a paid home assessment. We start with a tour of the major priority areas of your home to be updated and discuss the needs and goals for each room. We will then take any photographs or measurements needed to begin your design!



-We get to work!

This is the visionary stage of the project where we design your project, including photo-realistic 3D renders, floor plans, elevations, and make the selections that will bring your design together. This period can take 6-8 weeks on a small project and 12+ weeks if we are working on multiple rooms or a whole house. We will keep you informed of our progress and let you know if there’s anything we need from you.



This is the day where we present your complete design plan. This may include an initial conceptual presentation and a secondary, in-person presentation to include materials, memos, paint colors and anything else that your project needs. All decision makers must be present at all presentation meetings.



Once you’ve had time to review your design, we schedule a meeting with you by phone or in person to receive your feedback on the presentation(s). Also, we will finalize the drawings and any specifications for your contractor/builder at this time.


Purchasing and Receiving

We are ordering all approved items for your installation. All of our vendors and suppliers are working hard to complete your design plan. We contract with a local warehouse to receive your items as they arrive. Each piece is inspected, assembled, and stored until installation day.


Site Visits/Installation

We will schedule site visits to ensure the design plan is being followed and to consult with any skilled trades working on your project. We will coordinate all the furniture, decor, and window treatment installation.



After you’ve had a chance to live in your space for a few days, we may do a final walk through. During that meeting we will create a punch list of any items that need to be taken care of. We will handle everything for you as quickly as possible as we can’t wait for you to enjoy your beautiful home for years to come!

Our Process

Our Process for Luxurious Designs

Interior design projects involve several steps to execute a well-designed space ranging from creativity, planning, project management, delivery, and install. The process of transforming a space to meet the aesthetic and functional needs of our clients requires a very organized and structured approach.

Continue Reading
How To

How Interior Designers Use Pinterest for Inspiration and Personalization

As designers, finding inspiration is an essential part of the creative process. One platform that we use to discover ideas and collaborate with our clients is Pinterest. With its vast collection of images and curated boards, Pinterest is our go-to source for design inspiration.

Continue Reading
Our Process

Should You Move Out During a Renovation?

Undergoing a renovation project can be both exciting and daunting. One of the crucial decisions homeowners face is whether to move out during the construction or stay in the house. While efforts can be made to make it as easy as possible to stay in your home during the renovation, there are instances when moving out becomes the most practical choice.

Continue Reading